In mid-2025, Elizabeth stepped into multiple roles within the C.C. Creations marketing team. While leading all photography, videography, and social media efforts, she also took on the challenge of modernizing and redesigning the company website. Entirely self-taught, she researched, took online courses, and learned the ins and outs of WordPress. On the left is the original C.C. Creations homepage; on the right is a refreshed, modernized version she created. All visuals are shot and edited by Elizabeth.
Elizabeth took the original copy and paraphrased it to freshen up the "About Us" page. She also added interactive elements to make it more engaging. All photos were shot and edited by Elizabeth.
On the left, some original components were removed before capturing; however, the layout remains the same. Headshots were displayed across the page, accompanied by their name, email, and a fun fact. There was no particular order. It was unorganized and static. Elizabeth did not choose the headshot style and background seen on the left. On the right, Elizabeth listed sales reps by location and title, providing a clearer sense of organization. In January 2026, Mrs. Taylor updated all headshots for a cleaner, more professional look for the entire sales team using a 3-light setup on a black backdrop.
The original C.C. Creations Career page was simple: one graphic and a button to ADP. In her 2025 redesign, Elizabeth reimagined it into a people-first experience. On the right, the new layout introduces a warm, welcoming, and interactive page that puts company culture front and center. She created an employee testimonial video, refreshed the visual identity, and reshaped the company’s core values to better reflect the day-to-day engagement and energy within the team.
The updated Careers page now highlights key benefits and perks for applicants, making it easier for prospective team members to understand not just what C.C. Creations does, but what it feels like to work there.
The art page is a completely new addition to the C.C. Creations website. Elizabeth built it from the ground up with one main goal: to spotlight the incredible talent within the art department. The page is designed to introduce the artists, showcase their designs, share insight into their creative process, and highlight the unique benefits of partnering with a professional graphic artist. The page is still under construction, but its purpose is firmly rooted in celebrating the people who bring our clients’ ideas to life.
What's next?
The C.C. Creations website redesign is still very much underway. With the many hats Elizabeth wears, she is constantly rotating through projects, and carving out dedicated time for a full website reskin can be a challenge. But her goal remains the same: to continue modernizing the site and creating an experience that truly connects with their audience and generates leads.
In the coming months, she hopes to bring back blogs to help drive SEO, reorganize and refresh their brand guides, and spotlight the amazing markets C.C. Creations serves. As the company continues to evolve, this project will naturally extend into 2026, and the site will continue to grow right alongside the C.C. Creations marketing team.
